At Agroactiva 2025, we once again connected with the heart of Argentine agriculture. We were there with our full range of products, sharing the experience with farmers, dealers, students, and families who visited the grounds during four intense days.
This year, we arrived with the campaign “ACTIVATE THE FIELD WITH SUPER WALTER,” and from the very beginning, we felt it resonated with people: the field needs energy, innovation, and presence, and that is exactly what we bring.
The major highlight of our participation was the introduction of the ROJ electric seeding system on the W1770 TRIFLEX and W1770 SERIES IV seeders.
This system replaces the traditional mechanical transmission with electric motors, allowing individual control for each product: fine seeds, fertilizer, and pasture seeds.
With this technology, we achieve:
- Total control from the monitor or your smartphone, with a simple and intuitive touchscreen interface.
- Real-time adjustment of seeding rates, allowing us to quickly adapt to changes in the terrain or crop.
- Continuous monitoring of seed and fertilizer flow for greater precision.
- Reduced maintenance, as we eliminate chains, gears, and mechanical transmissions, minimizing potential failures.
This strategic partnership with ROJ positions us at the forefront of precision agriculture in Argentina. Together, we offer farmers a powerful tool to maximize performance and efficiency in every growing season.
In addition to technology, Agroactiva was also an opportunity to connect with young people. Our Human Resources team welcomed educational institutions from the area, building connections and showing them how we work behind the scenes.
We spoke with students and teachers about future opportunities in the sector, the importance of innovation, and the role Super Walter plays in the development of Argentine agriculture.
This year, we added something different: a SaveFarm simulator together with the streamers from La Poderosa. We invited visitors to try our seeders in the game, experience how they work, and have fun operating them in a virtual environment.
The experience was a success: it attracted young people, families, and farmers, and thanks to the live streams, we expanded the reach of our campaign far beyond the exhibition grounds.
“ACTIVATE THE FIELD WITH SUPER WALTER”
Every initiative at Agroactiva 2025 was driven by our campaign. It was more than just a slogan: it was a demonstration that we are ready to take the next step toward a more precise, connected, and innovative agricultural sector.
